PRE-SALE NOW OPEN - ONLY 225 FOUNDING SPOTS AVAILABLE - LOCK IN YOUR RATE BEFORE WE OPEN
PINNACLE PERFORMANCE & WELLNESS
Pinnacle is Lubbock's first facility where physical therapy, hormone optimization, peptide therapy, aesthetics and elite-level fitness live under one roof. Join during our pre-sale to lock in founding pricing that stays with you as long as you remain a member.
Pinnacle Performance & Wellness is a 10,000 sq ft integrated facility built around one idea: that your body deserves the same systems thinking you apply to everything else that matters.
Pre-sale members pay a one-time spot reservation now. Your monthly membership doesn't start until Pinnacle opens. And the rate you lock in today never goes up โ no matter what we charge new members in the future.
Your introductory pricing is guaranteed for as long as you remain a member.
$125 /mo
Regular rate: $155/mo
Maintain your exclusive rate for the duration of your membership.
Full facility access, all equipment, programming, compression boots and massage guns, The Falls gym, The Falls classes, resort style pool, and childcare
No semi-private community recovery, private recovery, or classes
Founding member pricing โ guaranteed never to increase while you're a member.
ONLY 150 SPOTS AT THIS RATE
MOST POPULAR
$175 /mo
Regular rate: $220/mo
Maintain your exclusive rate for the duration of your membership.
Full facility access, all equipment, programming, compression boots and massage guns, The Falls gym, The Falls classes, resort style pool, and childcare
Semi-private community recovery
Pinnacle exclusive classes
Founding member pricing โ guaranteed never to increase while you're a member.
ONLY 75 SPOTS AT THIS RATE
$500 /mo
Value: $700+/mo
Maintain your exclusive rate for the duration of your membership.
Full facility access, all equipment, programming, The Falls gym, The Falls classes, resort style pool, and childcare
Private Recovery (red light bed, sauna, hot/cold therapy)
Hormone optimization
Lab work review and protocol adjustments
Ongoing medical oversight and concierge provider access
IV therapy sessions at member pricing
Aesthetics services at member pricing
LIMITED AVAILABILITY - MEDICAL TIER
Medical, physical therapy, and aesthetic services at Pinnacle are available to everyone โ no membership required.
Pre-sale reservation is a one-time payment to hold your spot. Monthly billing does not begin until Pinnacle opens. You will receive an email confirming your founding rate.
Simple Process
Select from our three tiers based on the level of guidance โ from purely gym access to PT support at the highest tier.
A one-time fee holds your spot and secures your rate for as long as you stay active. Monthly billing won't start until we open.
You'll receive an email confirmation securing your spot as a founding member and locking your rate.
Your spot is secure. Just show up on opening day. We'll handle the paperwork and get you started on achieving your goals as a founding member.
Pre-sale pricing is a founding benefitโnot a promotion. Once Pinnacle opens to the public, these rates are gone. As a continuous member, your locked-in rate stays with you, protected from future market increases.
150 spots at the entry tier, 75 at the performance tier. When they're gone, pre-sale closes. There is no waitlist, no second round, and no exceptions. This is the only time this offer exists.
Physical therapy, hormone optimization, and elite fitness in one building, under one coordinated care model. No other facility in Lubbock offers this integration โ cash-based, concierge-level, no referrals needed.
Your pre-sale payment holds your spot and locks your rate. Monthly billing doesn't start until opening day. You're not paying for something that doesn't exist yet โ you're securing access before the public gets it.
Pinnacle isn't built for everyone. It's built for people in Lubbock who take their body seriously โ whether that's a competitive edge, a quality of life upgrade, or a medical need that standard care hasn't addressed.
You're in a grind right now, and your body is catching up to that fact. You need a place where clinic and performance meet, so a scenario comes and goes โ whether some minor hits from a season hold you back, or an offseason plan finally becomes your edge.
RECOMMENDED: PERFORMANCE โ $175/MO
You run at a pace that people don't see. But it's catching up on your sleep, energy levels, and the body you've depended on is starting to feel like a liability. Pinnacle is built for people who treat performance as a necessary metric โ not a luxury.
RECOMMENDED: PERFORMANCE โ $175/MO
Long shifts, physical demand, or years behind a desk... either way, you've earned the right to operate at full capacity. Pinnacle's integrated model means you have access to everything seamlessly, and have more time to finally address those issues.
RECOMMENDED: PERFORMANCE โ $175/MO
You spend your days caring for other people's bodies, while your own breaks down. Pinnacle gives you a place where we care for you, give everything the quality it takes back to you... without a referral, without wait times, without the friction of the system you work inside.
RECOMMENDED: PINNACLE ACCESS โ $125/MO
Your kid is competing at the highest level. You're driving them to practices, games, and tournaments... and your body is taking a toll. Enough is enough, put a little time back in. The clinic serves as a hub for you, and gives you back an edge so driving without wincing.
RECOMMENDED: PINNACLE ACCESS โ $125/MO
You know everything about the body, you know what you need, you just want to have PT, hormone management, and performance coaching coordinated under one roof. Pinnacle Complete gives you the full medical membership โ breaking the fee for service optimization model you're already familiar running.
RECOMMENDED: PINNACLE COMPLETE โ $500/MO
"Pinnacle isn't a gym with some extra services bolted on. It's a system โ and the people who get the most out of it are the ones who've spent years bouncing between places that only solve part of the problem."
Dr. Florez brings years of clinical physical therapy experience with a performance-first philosophy. His approach integrates movement mechanics, injury prevention, and athletic development - applied to athletes, professionals, and anyone who demands more from their body.
Stuart specializes in hormone optimization, peptide therapy, and functional medicine for men and women. His cash-based model removes the insurance gatekeeping that slows most patients down - giving members direct access to proactive, optimization-focused care.
225 spots. One chance. No re-opens. Choose your tier and lock in your rate
before Pinnacle opens to the public.
Fill out the form below and a member of the Pinnacle team will reach out to answer your
questions and get you dialed in.
Reach & Coverage
PINNACLE PERFORMANCE & WELLNESS โ LUBBOCK, TX
8347 Upland Ave, Lubbock, TX 79424
pinnacleperformancewellness.com